Installing Christmas lighting enables your business to create a festive atmosphere that attracts more customers. Lighting can also be a valuable marketing tool that ties into your holiday promotions and themes.
Knowing when to put up holiday lights is an important decision for any business owner, as perfect timing helps you make the most of the season.
Understanding the Holiday Season
As a general rule, the best time to install holiday lights is mid-November to early December, though you can prepare even earlier. Choosing this window allows several weeks for customers to enjoy your presentation without it becoming stale due to overexposure.
Remember that this time of year encompasses Christmas, Hanukah and Kwanzaa, so you may want to take a decorating approach that accommodates customers who celebrate various holidays.
Ideal Timing for a Lighting Installation
Evaluating this holiday lighting schedule can help you determine the most appropriate installation time for your business.
Early November — Preparing for the Season
Getting an early start on your lighting project has several advantages. There is a greater chance that the materials and supplies you need will be available. It will also avoid the holiday rush and ensure you’ll have enough time and resources to allocate to other areas during this hectic season.
Mid-November — Optimal Installation Window
This time of year works best for many businesses because it kicks off the season right before Thanksgiving when people are thinking about the holidays. If Black Friday is essential to your business, it ensures your establishment will look its best on this crucial shopping day.
Late November to Early December — Last-Minute Installations
While a later installation time may be less advantageous, it can inject excitement and enthusiasm into your business during this busy time. However, you’ll need to be more flexible when finding an installer who can do the job on short notice and meet your needs.
Factors to Consider
Several factors can influence the timing for a holiday lighting installation:
- Weather conditions: If you live in an area where winter arrives early, planning your installation near the beginning of November provides more scheduling flexibility and reduces safety concerns.
- Local events and competitions: Timing your lighting to display to coincide with holiday activities in the area can increase your business’s visibility.
- Budgeting and planning: You’ll need to assess your business’s resources to determine how much you’re willing to spend on lighting.
Benefits of a Professional Lighting Installation
Executing a do-it-yourself lighting project can be challenging for any business. The team at Perfect Power Wash brings extensive holiday lighting installation training, expertise and collaborative design assistance to every job, regardless of the size, scope or complexity. We’ll help you craft a unique and attractive display that will make your business stand out this Christmas season.
Contact Us to Learn More
Consider all the advantages of planning ahead for a holiday lighting installation for your business. Contact the pros at Perfect Power Wash online or call 866-289-8224 to request additional information and a free quote today.
